Websites like Amazon, Flipkart, and many other portals have built their websites and applications considering the psychology of humans.
Now, what does that mean?
It means that the colors of the website, words used in the content of the website, countdown timer of the sale and many other elements like this are designed in a way that directly hits our mind and commands us to take action.
The Homepage, Product Page, Footer Menu, and sometimes even the check out page is built the way that it hits our psychology.
Psychology is nothing but our natural behavior or response to anything that we see and feel.
Here is a little infographic you can refer. This is what IIH Global has been doing for ages. Their strategy to make the best websites is here.
There’s nothing we can also do to avoid taking actions that we naturally take. Because these actions are taken unknowingly. Although we evolve, learn and change our habits but this is not under control.
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